16

MSc Marketing, Management & Communication
TBS Education

Programme classé N°18 l'année dernière.

L'essentiel sur le MSc Marketing, Management & Communication de TBS Education

Le MSc Marketing, Management & Communication est classé cette année à la 16ème place du classement master Marketing. Le responsable du programme est BERTRANDIAS, PhD, HDR Laurent - Program Director.

Le programme est disponible en

  • Formation Initiale

Le programme requiert une période de stage obligatoire.

La durée totale de la formation est de 12 mois suivant le profil du candidat.

La formation recrute les titulaires d'un Bac+4 et Bac+5.

École de commerce TBS Education est labelisée :

AACSB, CGE, EQUIS.

Message du Directeur

BERTRANDIAS, PhD, HDR Laurent
BERTRANDIAS, PhD, HDR Laurent
Le mot de BERTRANDIAS, PhD, HDR Laurent - Program Director

Marketers must drive the development of their organization by identifying strategic areas, designing innovative offers and by being able to properly communicate these offers to the market.
The MSc in Marketing, Management and Communication is designed to develop these key and complementary competencies and to train executives to able to understand the marketing challenges behind the deep changes in our civilization (sustainability, digitalization, internationalization…).

Students in this Master will learn how to detect market opportunities and orient innovation within their organization. They will be able to arbitrate between the different strategic approaches, channels of distribution and communication strategies.

Through several applied company projects and case studies, they will also learn how to develop a full marketing plan that takes advantage of all digital potentialities and to set up relevant key marketing performance indicators.

Difficile de trouver chaussure à son pied ?
Calculez votre % de chances d'entrer dans ce programme

Les informations détaillées sur le MSc Marketing, Management & Communication de TBS Education

CONDITIONS D'ADMISSION

Admissions

  • Diplôme universitaire Bac +4
  • Diplôme grande école Bac +4
  • Diplôme étranger équivalent aux diplômes français ci-dessus
    • 4-year Bachelor’s Degree (240 ECTS) or equivalent
    Language level:
    • For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / CAMBRIDGE B2 / FCE / CAT 165
    • For programs taught in French: French mother tongue OR DELF B2 OR equivalent

Profils privilégiés

  • For programs taught in English: English mother tongue OR IELTS 6.5 OR equivalent
    Students who completed their Bachelor degree in English do not have to provide an English proficiency test.

SÉLECTION

Processus de sélection

  • Dossier
  • Entretien
    • Complete your application on our Apply website: https://apply.tbs-education.fr/Public/ListSession.aspx?ProgrammeCode=MS 
    • Take part in a selection interview 

Session de recrutement

Date de clôture de votre dernière session de recrutement : 2023-07-30

COÛT DE LA FORMATION

À titre individuel :

18 000€

Financement des études :

https://www.tbs-education.fr/en/programs/master-science-programs/faq-msc-programs 

DÉROULEMENT DES ENSEIGNEMENTS

Durée totale de la formation

12 months

Période de cours

From September 

CONTENU PÉDAGOGIQUE

1. Understanding consumers and customer behaviours and expectations
Objective: By being introduced to the latest marketing theories in consumer psychology and consumer culture associated and by acquiring an expertise in data collection and analysis.

2. Elaborating the marketing strategy
Objective. The successful students will be able to elaborate an efficient marketing strategy and to act as change agents and business developers by identifying market opportunities and conducting innovation projects.

3. Deploying the marketing strategy
Objective: The successful students will be able to implement the marketing strategy and to control its effectiveness.

4. Investigating what Drives Financial and Managerial Performance
Objective: Students will be introduced to drivers of company performance peripherical but connected to marketing and communication strategy. They will discover the techniques of team project management the approaches to leadership.

5. Communication strategies
Objective: The successful students will be able to develop and to implement a communication plan by considering different possible communication strategies.

6. Communication tools and techniques
Objective: The successful students will be able to elaborate a communication campaign, from its creation to the measurement of its effectiveness, in collaboration with a communication agency.

7. Adopting a Sustainable and International Perspective in Marketing and Communication
Objective: The successful students will be able to design Marketing and Communication strategy at an international and multicultural level.

8. Marketing and Consumer Research Methods and Dynamics
Objective: The successful students will be able to formulate a research problem, elaborate a research design and implement qualitative and quantitative data collection / analysis in order to conduct professional or academic research projects.

Management and leadership skills

Career agility

DÉBOUCHÉS

This Master of Science prepares you for the following job categories:

In BtoB and BtoC oriented companies:

  • Assistant Product Manager / Product Manager
  • Marketing Manager
  • Marketing Research Analyst
  • Content Marketing Manager
  • Assistant Brand Manager/ Brand Manager
  • Marketing Manager
  • External / Internal Communication Manager
  • Marketing and Innovation Manager

In BtoB oriented companies:

  • Sales Engineer.
  • Business Development Analyst / Business Developer
  • Relationship Manager

In Communication agencies:

  • Account Manager
  • Advertising / Digital Advertising Manager
  • Media Planner / Social Media Planner.

Insertion professionnelle

Vous recherchez des avis d’étudiants sur le MSc Marketing, Management & Communication de TBS Education ?

StudiesAdvisor.net est le premier site comparateur de programmes du Bac au MBA. Il se compose des avis que chacun peut déposer, aidant les générations futures d’étudiants à réaliser leur choix. Le site va aider ceux qui ont besoin de se faire conseiller pour faire les bons choix d’orientation pour leur Master Marketing et qui veulent s’enrichir du vécu des autres.

Consultez les Avis pour le MSc Marketing, Management & Communication

Actualités

Publication le 21/02/2024 | MAJ le 21/02/2024

Infranity et ESCP Business School s'associent pour intégrer l'éducation financière durable dans le Master in Management. Découvrez comment ce partenariat prépare les étudiants à relever les défis de la finance durable et promeut la parité dans le secteur.

Publication le 20/02/2024 | MAJ le 20/02/2024

L'Université de Limoges ouvre ses portes aux étudiants de Licence 3 ou de bachelor désireux de poursuivre leurs études en master.

Publication le 20/02/2024 | MAJ le 20/02/2024

La plateforme Mon Master, inaugurée pour centraliser les candidatures en master, révèle son premier bilan significatif. Une étude récente, publiée sur le site du ministère de l'Enseignement supérieur en détail.

Les derniers Articles/Dossiers Utiles