MSc Big Data, Marketing & Management

TBS EDUCATION

CONDITIONS D'ADMISSION

Admissions

• Diplôme universitaire Bac +4
• Diplôme grande école Bac +4
• Diplôme étranger équivalent aux diplômes français ci-dessus
• • 4-year Bachelor’s Degree (240 ECTS) or equivalent
  • IELTS 6.5 or equivalent
  Language level:
  • For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / CAMBRIDGE B2 / FCE / CAT 165
  • For programs taught in French: French mother tongue OR DELF B2 OR equivalent

SÉLECTION

Processus de sélection

• Dossier
• Entretien
• • Complete your application on our Apply website: https://apply.tbs-education.com/Public/ListSession.aspx?ProgrammeCode=MSC
  • Take part in a selection interview 

Session de recrutement

Date de clôture de votre dernière session de recrutement : 2023-07-30

COÛT DE LA FORMATION

À titre individuel :

19,500€

Financement des études :

https://www.tbs-education.com/programs/master-of-science-programs/finance-your-msc/

DÉROULEMENT DES ENSEIGNEMENTS

Durée totale de la formation

12 months

Période de cours

From September

CONTENU PÉDAGOGIQUE

1. Data-driven Business & Society
Objective: The successful student will be able to describe and analyse the specificities and challenges induced by the big data phenomenon.

2. Big Data Analytics
Objective : The successful student will be able to prepare the data, to build and estimate models and to extract insight from huge structured and non-structured datasets.

3. New Trends in Marketing
Objective: The successful student will be able to explain the key challenges and latest trends in both consumer behaviour and marketing innovation.

4. Data-driven Marketing
Objective: The successful student will be able to solve marketing problems by applying the most important techniques that are used in data-driven marketing.

5. Machine Learning & Artificial Intelligence
Objective: The successful student will be able to solve marketing problems and get insights from data by implementing artificial intelligence techniques (including Machine Learning and Deep Learning).

6. Big Data Programming
Objective: The successful student will be able to write advanced computer programs to analyse vast amounts of data.

7. International Perspective in Big Data, Marketing Analytics and Artificial Intelligence
Objective: The successful student will be able to build their own professional network and to facilitate their professional international integration.

8. Business Analytics and Artificial Intelligence Research Methods and Dynamics
Objective: The successful student will be able to write a high-quality scientific report on a topic related to data sciences, business analytics or artificial intelligence.

Management and leadership skills
Objective: Acquire nine key competencies to lead teams and manage your professional career.

Career agility
Objective: Reveal your talent and make evolutionary choices in accordance with your deep aspirations.

Master Thesis 
Objective: Increase your brain agility to anticipate and solve complex business issues in your field of expertise.

DÉBOUCHÉS

This Master of Science prepares you for the following job categories:

• Data Analyst
• Data Strategist
• Data Planner
• Marketing Scientist
• Big Data Consultant
• Data Scientist
• Marketing Strategist
• Expert/Analyst in marketing analysis/ marketing research/CRM/ credit analysis
• Business Data Analyst
• Data Enabler
• Data Visualization Consultant
• Marketing Data Analyst
• Entrepreneur
• Customer intelligence manager
• E-marketer
• Operational researcher
• Business Intelligence Consultant
• Data Manager
• Social Data Analyst