MSc International Luxury Industries Management

TBS EDUCATION

CONDITIONS D'ADMISSION

Admissions

• Diplôme universitaire Bac +4
• Diplôme grande école Bac +4
• Diplôme étranger équivalent aux diplômes français ci-dessus
• • 4-year Bachelor’s Degree (240 ECTS) or equivalent
  • IELTS 6.5 or equivalent
  Language level:
  • For programs taught in English: English mother tongue OR TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / CAMBRIDGE B2 / FCE / CAT 165
  • For programs taught in French: French mother tongue OR DELF B2 OR equivalent

SÉLECTION

Processus de sélection

• Dossier
• Entretien
• • Complete your application on our Apply website : https://apply.tbs-education.com/Public/ListSession.aspx?ProgrammeCode=MSC
  • Take part in an online interview

Session de recrutement

Date de clôture de votre dernière session de recrutement : 2023-07-30

COÛT DE LA FORMATION

À titre individuel :

18 000€

Financement des études :

https://www.tbs-education.com/programs/master-of-science-programs/finance-your-msc/

DÉROULEMENT DES ENSEIGNEMENTS

Durée totale de la formation

12 months

CONTENU PÉDAGOGIQUE

1. Luxury markets and customers
Objective: Gain an in-depth knowledge of Luxury markets, customer behaviours (cultural & business insights) and related company strategies.

2. Marketing & Communication strategy in Luxury Industries
Objective: Students will learn practical techniques to conceive specific and innovative marketing and communication strategies.

3. International business development
Objective: To develop students’ capacity to identify and assess appropriate sales markets and sourcing locations in a variety of organizational and environmental contexts.

4. Managing business operations globally
Objective: To develop students’ understanding of specialist business functions and how they are performed in different international contexts.

5. Managing people globally
Objective: To help students appreciate the strategic choices that firms face when developing their HR policies and practices whilst developing appropriate knowledge and skills to undertake country studies which allows for comparative analysis of employment systems in different parts of the world.

6. Creating a Luxury experience through retail
Objective: This module will introduce students to Luxury retailing which heavily contributes to consumers’ anticipation of what the Luxury brands will deliver to them and strongly relies on experiential marketing. 

7. Luxury 2.0 and Data-driven marketing
Objective: This module taught by top-level researchers and practitioners introduces students to the main techniques of various types of data as well as online communication for luxury brands.

8. Research methods and dynamics on consumer behaviour
Objective: this module has two main objectives:
1) introduce students to academic research in marketing 
2) improve their understanding of consumer behaviour especially online through the study of seminal papers

Management and leadership skills
Objective: Acquire nine key competencies to lead teams and manage your professional career.

Career agility

DÉBOUCHÉS

This Master of Science prepares you for the following job categories:

• Luxury Product Development Manager
• Brand Manager
• Buyer
• Marketing Manager
• Customer Experience Manager
• Travel Retail Manager
• Trade Marketing Manager
• Merchandiser
• Marketing Communication Executive
• Key Account Manager
• Business development Executive
• Category Manager
• Customer Relationship Manager
• Digital Marketing Manager or Strategist
• Market Research Manager
• Sales Analyst