A LEADING EDGE EXPERTISE IN MARKETING MANAGEMENT AND BRAND STRATEGY
An MBA based on strengthening Marketing and Branding insights. Fast-growing and fast-changing markets, intensification of the competition, increasing pressure from the trade and contraction of the margins… to say the least, both markets and traditional marketing are in total upheaval! Created by professionals emanating from the industry, to answer companies’ current and future needs, the MBA Marketing & Brand Management is designed to offer students insight into different areas of marketing management, including strategic management, branding, digital communication, and market research. It is dedicated to students with an international marketing background who want to improve their marketing skills and knowledge of the global environment. With an emphasis on the international dimension, the program is organized around eighteen courses answering the operational and functional issues of their daily activity. This program will strengthen students’ brand insight and marketing management knowledge. Core and specialized modules will give them the tools and techniques to build and manage a successful brand.
Graduates will be able to work in the marketing department of a company or organization as well as consultancy firms, larger organizations, or governmental departments and authorities.
At the end of this program, the students can obtain positions such as: product and group manager, marketing manager, but also communication manager or key-account manager. Seminars are led by professionals and are supplemented by actual case studies from leading companies across all sectors.
MSc 2 Management, speciality Marketing & Brand Management