Informations détaillées
MBA2 Marketing & Brand Management

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INSEEC MSc & MBA

• À titre individuel :

  10 880 euros

• Payé par l'entreprise au titre de la formation continue :

  sur devis

• Financement des études :

  Caisse d'épargne

Durée totale de la formation

12 mois

Le contenu des cours est adapté chaque année et mis à jour avant chaque rentrée.

Module 1 : CONSULTING PROJECT

• Immerge students within a true problematic linked to a real case study

• Let them organise so they can find the best lever for action

• Invite them to make the most relevant decisions according to context and company’s objectives and means

Module 2 : BUDGET MANAGEMENT

• Identify a team’s needs in building a budget

• Understanding the meaning of different cost terms

• Understand how budgeting fits into the overall strategic planning and control framework

• Anticipate necessary corrective actions

• Prepare functional and master budgets

Module 3 : DIGITAL MARKETING  AND COMMUNICATION

his course aims at providing students with a clear understanding of the digital marketing best practices in the FMCG industry, the 4 different sources of traffic in order to acquire visitors on its website, the e-business / digital marketing different usages and the direct impact of the internet on the FMCG and Services’ brands development strategies on an international scale.

Module 4 : INTERNATIONAL MARKETING STRATEGY

The objective of this course is to demonstrate an awareness and understand the importance of international marketing strategy, as to suggest a selected marketing strategy accompanied by supportive marketing objectives.

Module 5 : LUXURY BRAND MANAGEMENT

The objective of this course is to allow students to discover, apprehend and compare the main drivers of luxury, fashion and cosmetics in terms of market sizes and evolutions, strategies, actors, declined in product, retailing and communication policies.

Product-marketing, Development marketing  or International marketing: product manager, brand manager, marketing manager, Sales: Area manager, Key account manager, Category manager, Communication:  Key account manager, Customer manager, Retail: Head  of department,  Area manage

Salaires annuels à la sortie

• Salaire minimum : 32000
• Salaire moyen : 38000
• Salaire maximum : 52000

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