Le mot de
MSc Strategic Event Management & Tourism Management


SKEMA Business School

MSc Strategic Event Management & Tourism Management

Ce programme était classé N°1 dans cette spécialité l'année dernière.

  • École
  • Formation initiale
  • Stage obligatoire
  • Durée de la formation : 12 mois
  • Durée de la formation : 24 mois
  • Condition d'admission : Bac+3
  • Condition d'admission : Bac+4
  • Accréditation Membre CGE
  • Accréditation EQUIS
  • Accréditation AACSB
  • Accréditation Eduniversal
  • Accréditation ISO 9001
  • Accréditation CGE
  • Accréditation AMBA

Le mot de Christine CHENIVESSE


The MSc in Strategic Event Management and Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and tourism - global economic sectors of increasing importance.

The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with industry-specific management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment. One of the features of such a programme is also to provide all students with unique opportunities to live some rich and varied professional experiences.

The Strategic Events Management track is tailor-made for the MICE (Meetings, Incentives, Conferences, Exhibitions/Events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.

The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focussed on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.


1. SKEMA Business School

MSc Strategic Event Management & Tourism Management

2. TBS Business Shool

MSc Tourism and Hospitality Management

3. La Rochelle Tourism and Hospitality School

MSc Transformation du tourisme et des destinations

4. IPAG Business School

M.Sc International Marketing with Tourism and Events


MSc Tourism Marketing & Hospitality Management

6. Rennes School of Business

MSc in Sports, Leisure and Tourism Management

7. EM Strasbourg Business School

Master 2 Management du Tourisme

8. École Supérieure de Tourisme Troyes-Paris-Metz (Y SCHOOLS)

Mastère Tourism Management

9. Grand Sud Tourism School

MASTERE Tourism Management & Digital Strategy

10. CNAM - Pôle Economie et Gestion

MS Management de patrimoines touristiques naturels, historiques et culturels

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