Informations détaillées
MSc International Luxury Industries Management
TBS Business Shool

14

TBS Business Shool


MSc International Luxury Industries Management

Ce programme était classé N°20 dans cette spécialité l'année dernière.

  • En hausse
  • École
  • Formation initiale
  • Stage obligatoire
  • Durée de la formation : 12 mois
  • Condition d'admission : Bac+4
  • Condition d'admission : Bac+5
  • Accréditation Membre CGE
  • Accréditation EQUIS
  • Accréditation AACSB
  • Accréditation Eduniversal
  • Accréditation CGE

Informations détaillées : MSc International Luxury Industries Management

Conditions d'admission

Admissions

  • Diplôme universitaire Bac +4
  • Diplôme grande école Bac +4
  • Diplôme étranger équivalent aux diplômes français ci-dessus
    • 4-year Bachelor’s Degree (240 ECTS) or equivalent
    • IELTS 6.5 or equivalent

Sélection

Processus de sélection

  • Dossier
  • Entretien
    • Complete your application on our Apply website : https://apply.tbs-education.fr/Public/ListSession.aspx?ProgrammeCode=MS 
    • Take part in an online interview

Coût de la formation

  • À titre individuel :

    17,000€

  • Financement des études :

    https://www.tbs-education.com/programs/master-of-science-programs/finance-your-msc/

Déroulement des enseignements

    Durée totale de la formation

    12 months

Contenu pédagogique

1. Luxury markets and customers
Objective: Gain an in-depth knowledge of Luxury markets, customer behaviours (cultural & business insights) and related company strategies.

2. Marketing & Communication strategy in Luxury Industries
Objective: Students will learn practical techniques to conceive specific and innovative marketing and communication strategies.

3. International business development
Objective: To develop students’ capacity to identify and assess appropriate sales markets and sourcing locations in a variety of organizational and environmental contexts.

4. Managing business operations globally
Objective: To develop students’ understanding of specialist business functions and how they are performed in different international contexts.

5. Managing people globally
Objective: To help students appreciate the strategic choices that firms face when developing their HR policies and practices whilst developing appropriate knowledge and skills to undertake country studies which allows for comparative analysis of employment systems in different parts of the world.

6. Creating a Luxury experience through retail
Objective: This module will introduce students to Luxury retailing which heavily contributes to consumers’ anticipation of what the Luxury brands will deliver to them and strongly relies on experiential marketing. 

7. Luxury 2.0 and Data-driven marketing
Objective: This module taught by top-level researchers and practitioners introduces students to the main techniques of various types of data as well as online communication for luxury brands.

8. Research methods and dynamics on consumer behaviour
Objective: this module has two main objectives:
1) introduce students to academic research in marketing 

2) improve their understanding of consumer behaviour especially online through the study of seminal papers

Débouchés

This Master of Science prepares you for the following job categories:

  • Luxury Product Development Manager
  • Brand Manager,
  • Buyer
  • Marketing Manager
  • Customer Experience Manager
  • Travel Retail Manager
  • Trade Marketing Manager
  • Merchandiser
  • Marketing Communication Executive
  • Key Account Manager
  • Business development Executive
  • Category Manager
  • Customer Relationship Manager
  • Digital Marketing Manager or Strategist
  • Market Research Manager
  • Sales Analyst

Salaires annuels à la sortie

    FILTRE

    1. IAE Gustave Eiffel - Campus Marne-la-Vallée

    Master Innovation Design & Luxe

    2. Sup de Luxe - Chaire CARTIER

    MBA Luxury Brand Marketing and International Management

    3. emlyon business school

    MSc in Luxury Management & Marketing

    4. NEOMA Business School

    International Master in Luxury Management - Double Diplome MIP Politecnico di Milano

    5. ICN Business School

    MSc in Luxury and Design Management

    6. SKEMA Business School

    MSc Global Luxury And Management

    7. IFA Paris

    MBA Luxury Brand Management - Certifie International Master par FEDE

    8. MBA ESG

    MBA Management et Marketing du Luxe

    9. Université Paris Dauphine-PSL

    Master Management du Luxe - 207

    10. ESLSCA Business School Paris

    MBA Management et Marketing du Luxe et de la Mode

    11. EFAP

    MBA Spécialisé Luxury Communication & Strategies

    12. INSEEC MSc & MBA

    MSc2 Cosmetics Industry Management

    13. Ecole Conte

    Ms Management du Luxe et de la Mode, majeure Luxe

    14. TBS Business Shool

    MSc International Luxury Industries Management

    15. INSEEC MSc & MBA

    MSc2 Luxury Brand Management

    16. CY Cergy Paris Université / ESSEC Business School / ISIPCA

    Master 2 Marketing International de la Parfumerie et de la Cosmétique

    17. International University of Monaco

    Master of Science in Luxury Management

    18. Excelia Business School (Ex La Rochelle Business School)

    MSc Global Luxury Management and Innovation

    19. ISC Paris

    MSc Communication et Marketing du Luxe

    20. Grenoble Ecole de Management

    MSc Fashion, Design and Luxury Management

    21. Paris School of Business

    MSc Luxury & Fashion Management

    22. ESGCI / ESG Luxe

    Mastère Management du luxe

    23. Rennes School of Business

    MSc in International Luxury and Brand Management

    24. Sup de pub

    MBA spécialisé SP5 Management, Marketing et Communication du Luxe

    25. IPAG Business School

    MBA Luxury Brand Management

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