Le mot de
Merk Michaela

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MSc Global Luxury And Management

Le mot de Michaela Merk

Directrice

Exciting times are ahead for the luxury industry :

• A growing customer base able to access luxury in emerging markets
• New creative start-up brands challenging established luxury houses
• Digitalization that helps brands accelerate their innovation cycles
• Customers feel more empowered to challenge luxury players every day.

Many luxury brands and houses are currently facing massive transformation processes accelerated through digitalization. Some traditional companies are changing their long-standing processes and starting to take risks. In order
to tackle these challenges, creative leaders and visionary managers must be equipped to successfully handle these changes from a strategic and operational perspective.

We conceived this dual master’s degree program to allow talented students and future managers to understand the global luxury business and also help luxury players successfully face the future. The courses in luxury digitalization,
retail, branding, innovation, strategic thinking and management provided by academic and professional experts will prepare students to enter the industry.