Le mot de
Mastère Spécialisé Digital Business Strategy


Grenoble Ecole de Management

Mastère Spécialisé Digital Business Strategy

Ce programme était classé N°4 dans cette spécialité l'année dernière.

  • École
  • Formation initiale
  • Formation continue
  • Durée de la formation : 15 mois
  • Condition d'admission : Bac+4
  • Condition d'admission : Bac+5
  • Accréditation Membre CGE
  • Accréditation EQUIS
  • Accréditation AACSB
  • Accréditation Eduniversal
  • Accréditation CGE
  • Financement de la formation

Le mot de Yann GOURVENNEC


Digital strategy bridges the gap between business strategy and technology. There are six dimensions regarding the syllabus of Grenoble Ecole de Management’s advanced masters in digital business strategy:


  1. Global and local cultural factors and geo-economics of the worldwide digital environment and, more specifically, of the Internet,
  2. The technological context of the digital sector, beyond the Web and mobile Internet,
  3. The impacts of digital on various industries. All sectors are going through a digital revolution, yet the impacts of digital vary from industry to industry,
  4. The evolution of management in the digital era, and the way one creates, launches, develops, markets and runs projects in that context,
  5. The commercial aspect of digital (from e-commerce to u-commerce) both in B2C or B2B environments. This dimension is aimed at defining how digital can expand, support or even automate sales,
  6. Digital for marketing and communications in all three aspects of paid, owned and earned media.

The program is delivered entirely in English by international subject matter experts. It aims at training high-level, bilingual managers who will work in businesses acknowledging digital as a driver for business and innovation. The strong partnerships that Grenoble Ecole de Management has built with economic actors gives students access to renowned faculty and opens the door to attractive professional opportunities in France and internationally. 

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