Le mot de
BARISIC James

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Mastère Spécialisé Digital Business Strategy

Le mot de James BARISIC

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Digital business strategy bridges the gap between business strategy and technology. There are six dimensions to the syllabus of Grenoble Ecole de Management’s Advanced Master in Digital Business Strategy:

1. The technological and innovation context of the digital sector beyond the internet,
2. The impacts of digital across industries and sectors,
3. The evolution of management in the digital era, and the way one creates, launches, develops, markets and runs projects,
4. The commercial aspects of digital in both B2C and B2B environments - understanding how digital can expand, support or even automate sales functions,
5. Digital for marketing and communications - paid, owned and organic,
6. Global and local cultural factors and geo-politics of the worldwide digital and online environment.

In addition, we explore a range of contemporary issues from big data to ethics, from law to the internet of things. The course is delivered entirely in English by international subject matter experts and practitioners. It aims to train high-level, bilingual managers, entrepreneurs and consultants who will work in businesses which integrate digital as a driver for business and innovation. The strong partnerships that Grenoble Ecole de Management has built with economic actors gives students access to a renowned faculty and opens the door to attractive professional opportunities in France and internationally.