Le mot de
BARISIC James
Mastère Spécialisé Digital Business Strategy

2

Grenoble Ecole de Management


Mastère Spécialisé Digital Business Strategy

Ce programme n'était pas classé dans cette spécialité l'an passé

  • Nouveau dans le classement
  • École
  • Formation initiale
  • Formation continue
  • Durée de la formation : 15 mois
  • Condition d'admission : Bac+4
  • Condition d'admission : Bac+5
  • Accréditation Membre CGE
  • Accréditation EQUIS
  • Accréditation AACSB
  • Accréditation Eduniversal
  • Accréditation CGE
  • Financement de la formation

Le mot de James BARISIC

Responsable


Digital business strategy bridges the gap between business strategy and technology. There are six dimensions to the syllabus of Grenoble Ecole de Management’s Advanced Master in Digital Business Strategy:

  1. The technological and innovation context of the digital sector beyond the internet,
  2. The impacts of digital across industries and sectors,
  3. The evolution of management in the digital era, and the way one creates, launches, develops, markets and runs projects,
  4. The commercial aspects of digital in both B2C and B2B environments - understanding how digital can expand, support or even automate sales functions,
  5. Digital for marketing and communications - paid, owned and organic,
  6. Global and local cultural factors and geo-politics of the worldwide digital and online environment.

In addition, we explore a range of contemporary issues from big data to ethics, from law to the internet of things. The course is delivered entirely in English by international subject matter experts and practitioners. It aims to train high-level, bilingual managers, entrepreneurs and consultants who will work in businesses which integrate digital as a driver for business and innovation. The strong partnerships that Grenoble Ecole de Management has built with economic actors gives students access to a renowned faculty and opens the door to attractive professional opportunities in France and internationally.

FILTRE

1. ESSEC Business School

Mastère Spécialisé ® Marketing Management & Digital (MS MMD)

2. Grenoble Ecole de Management

Mastère Spécialisé Digital Business Strategy

3. NEOMA Business School

Mastère Spécialisé Marketing et Data Analytics

4. KEDGE Business School

MSc Digital Marketing & Sales

5. Audencia Business School

Mastère Spécialisé® Stratégies Marketing à l'ère digitale

6. EM Strasbourg Business School

Master 2 E-Marketing et stratégie digitale

7. SKEMA Business School

MSc Digital Marketing

8. emlyon business school

MSc in Digital Marketing & Data Science

9. EMLV / IIM – Institut de l'Internet et du Multimédia

Bi-Cursus Digital Marketing & Data Analytics

10. DIGITAL COLLEGE

Ms Webmarketing & Social Media

11. ICN Business School

MSc en Management Numérique

12. ESDES

Cycle Master Marketing and digital business

13. PSB - Paris School of Business

MSc Marketing Strategy et Data Analytics

14. Rennes School of Business

MSc in Strategic and Digital Marketing

15. La Rochelle Business School

MSc Marketing Digital et stratégies collaboratives

16. ESLSCA Business School Paris

MBA Marketing Digital et E-Business

17. Sup de pub

MBA spécialisé SP5 Data Management, Marketing de l'Innovation et IA

18. IAE Clermont Auvergne, School of Management

Master Marketing Vente parcours Marketing Opérationnel et Digital (MOD)

19. IAE La Rochelle - Ecole Universitaire de Management

Master 2 Marketing digital

20. EDC Paris Business School

Master of Science (M.Sc In) – Digital Marketing

21. ESGCI

Mastère Webmarketing

22. Institut Mines-Telecom Business School

Mastère spécialisé Marketing Digital

23. ISC Paris Business School

MSc Digital marketing & Data Management

24. ISEAM (Institut Supérieur d'Études en Alternance du Management)

Mastère MS Webmarketing et Stratégie Digitale

25. IAE Nice

Master 2 Marketing Digital [Master MKT]

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