Le mot de
BERTRANDIAS Laurent

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MSc Marketing, Management & Communication

Le mot de Laurent BERTRANDIAS

Program Director

Marketers must drive the development of their organization by identifying strategic areas, designing innovative offers and by being able to properly communicate these offers to the market.
The MSc in Marketing, Management and Communication is designed to develop these key and complementary competencies and to train executives to able to understand the marketing challenges behind the deep changes in our civilization (sustainability, digitalization, internationalization…).

Students in this Master will learn how to detect market opportunities and orient innovation within their organization. They will be able to arbitrate between the different strategic approaches, channels of distribution and communication strategies.

Through several applied company projects and case studies, they will also learn how to develop a full marketing plan that takes advantage of all digital potentialities and to set up relevant key marketing performance indicators.